Your Data & Privacy

This Privacy Policy explains how this site collects, uses, and protects your personal data. We are based in the UK and operate in compliance with the UK General Data Protection Regulation (UK GDPR).

Who we are

The Agency Loop is operated by GeoSop Ltd, trading as an independent initiative to support agency leaders with benchmark data and shared insights.

You can contact us at: www.matbennett.com

What Data We Collect

Non-Members (Site Visitors)

We do not currently collect any personal data from casual visitors to our website.

If we introduce analytics (e.g. Zoho SalesIQ), we will update this policy and provide clear cookie notices.

Registered Members

When you register for The Agency Loop, we collect:

  • Name
  • Email address
  • Company name

As part of survey participation, you may also provide:

  • Information about your agency’s size, operations, finances, tools, or structure
  • Written responses or comments

All survey submissions are optional.

How We Use Member Data

Registration

Your registration must be approved manually before you gain access to protected content.

We use your contact details to:

  • Approve or reject access
  • Invite you to complete surveys
  • Share survey results and updates

Emails are sent using Zoho Campaigns and include an unsubscribe option in every message.

Survey Responses

Survey data is stored in our chosen survey platform (currently Zoho or Tally). Data may be exported to Google Sheets for analysis and backup.

  • We do not share individual responses with any third party.
  • All published data is aggregated and anonymised.
  • Comments may be published verbatim but never linked to identifiable individuals unless we have your explicit permission.

We encourage participants to avoid including any personal identifiers in free-text answers if anonymity is desired.

Data Analysis Tools

We may use tools such as ChatGPT or Google Gemini to help summarise and analyse anonymised survey data. No personally identifiable data is used in this context.

Data Retention

Registration data is retained while your account remains active.

Survey data is retained indefinitely for longitudinal analysis but will remain anonymised.

You can request deletion of your account or data at any time by contacting us.

Data Security & Access

Data is stored securely via our survey platforms and Google Workspace.

Only the site owner (Mat Bennett) has access to raw survey data.

Access to protected site content is controlled through user approval and internal tags (e.g. “active” vs “inactive”).

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

Embedded Content

Some pages include embedded content from third parties (e.g. Google Sheets charts). These services may collect limited technical information (such as your IP address) as part of loading embedded media.

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion
  • Object to processing or request restriction
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us.

Changes to This Policy

We may update this privacy policy occasionally. Material changes will be communicated via email to registered members.

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