Free Agency Intelligence
The Agency Loop is a free initiative to enable safe, anonymised sharing of performance benchmarks and informed insights between agency leadership peers.
Membership is free and, once approved, allows you to take part in our regular surveys and benchmarking. In exchange for your input you receive access to reports and insights resulting from each survey.

free public data
How are agency businesses doing right now?
Summary data from our “Pulse Check” of three critical areas of business is shared here on theAgencyLoop.com as the data comes in. Click to view timely data on Sales pipeline, Utilisation and Cashflow across the sector.
The Three Parts of Each Loop
Agency Pulse
3 Critical points checked regularly to plot the health of the sector across New Business, Workload & Cashflow.
Spotlight Metric
A quick benchmark of a new metric each month, allowing you to check performance against your peers.
Focus Topic
A deeper dive into a new topic each Loop, with s short selection of questions design to uncover insights.
What Our Contributors Say
Boots on the ground, up to date agency metrics with useful insights.

Marcus Taylor, Kohde
Sometimes running an agency, you think you are going mad, so seeing insights from other agencies with similar challenges is encouraging!

Scott Jones, Illustrate Digital
The Agency Loop helps keep our finger on the pulse within the market with minimal effort.

Reece Matthews, Hewitt Matthews
It’s time you were in the Loop!
It’s free. There is no commitment and other members are sharing amazing insights with every Loop. Why not join us and take part in the next survey?